PPC Consultant · Ahmedabad, Gujarat
PPC Consultant in Ahmedabad
I'm Richi Meckvan — a hands-on Google Ads & Meta Ads consultant who builds campaigns engineered for profitable leads and sales, not just clicks and impressions on a dashboard.
PPC // AHMEDABAD
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Years Experience
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Projects Delivered
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Countries Served
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Client Retention
The Real Problem
Why isn't your ad spend turning into profitable business?
If any of this sounds familiar, your account probably isn't broken beyond repair — it's just never been properly diagnosed.
You're burning budget on clicks that never convert
Spend keeps climbing but leads and sales stay flat.
Broad match is eating your budget on irrelevant searches
Nobody's cleaned the search terms report in months.
You don't actually know your real cost per lead
Tracking is broken or missing, so every number is a guess.
Your account hasn't been touched in months
It's running on autopilot, not being actively managed.
Competitors show up first, every single time
Their ads dominate the exact searches your buyers use.
Nobody can explain where the spend is actually going
Monthly reports show clicks and impressions, not answers.
No Cost, No Obligation
Get a free PPC audit for your ad account.
Share access or a read-only export and I'll personally review your Google Ads or Meta Ads account across five areas.
Account Structure
Campaign, ad group & bidding strategy sanity check.
Keywords & Search Terms
Where budget is being wasted on irrelevant queries.
Ad Copy & Creative
Relevance, CTR drivers & creative fatigue.
Landing Pages
Message match and where visitors are dropping off.
Conversion Tracking
Whether the numbers you're optimizing toward are even accurate.
Selected PPC Work
PPC case studies: real spend, real results.
Direct-to-Consumer Online Store
Achieved 2.33x purchase ROAS
View case studyPlumbing, Roofing & Electrical Services
70+ leads generated in 2 months
View case studySilver Jewellery & Accessories Brand
878 messaging conversations
View case studyOnline Coaching & Test Series Platform
Scaled from 13 to 200+ leads
View case studyConsultant vs. Agency
Why work with a PPC consultant directly.
It started in 2015 as an SEO trainee, manually auditing pages line by line. A decade, five roles, and one decision to go independent later, the same instinct — find out why it isn't converting, then fix the actual cause — is how I approach every ad account. The difference is you get that instinct applied directly to your budget.
A Typical PPC Agency
- Junior account manager tweaking bids between 12 other accounts
- Templated campaign structure reused across clients
- Broad match keywords left unchecked for months
- Reports show clicks and impressions, not cost per lead
- Locked into a retainer regardless of performance
Working With Richi, Directly
- Direct access — you talk to the person managing your spend
- Account structure built around your funnel, not a template
- Search terms and negative keywords reviewed weekly
- Reporting tied to cost per lead and revenue, not vanity metrics
- Flexible, month-to-month — the results earn the renewal
What I Offer
PPC services in Ahmedabad, built around outcomes.
Hover a cell to see what it actually covers.
Industries
Who I help grow through PPC.
Local Service Businesses
Home services, clinics & booked appointments
Ecommerce & D2C
Shopping, PMax & retargeting for ROAS
Healthcare Clinics
Qualified patient & consultation leads
Education & Coaching
Batch enrolments & form-fill lead gen
Real Estate
Site visits & qualified buyer enquiries
B2B Lead Gen
Longer-cycle, higher-intent pipelines
Real Diagnosis
How I diagnose & fix an underperforming ad account.
A real example: an online coaching platform's Meta Ads account was stuck at 13 leads a month on a fixed budget — with no clear reason why.
Problem
Lead volume flat at 13/month despite steady daily spend. Cost per lead was climbing with no clear cause.
Diagnosis
ABO and CBO campaigns were targeting overlapping audiences and competing against each other in auction, plus creative had been running unchanged for weeks.
Fix
Restructured into parallel ABO + CBO testing with separated audiences, and introduced an ongoing creative refresh cycle across segments.
Result
Scaled from 13 to 220+ leads within the same budget. Cost per lead cut from ₹189.49 to ₹63.86 — a 66% improvement.
How I Work
A six-stage system, not a one-off campaign.
01 · Discovery
Business goals, funnel & current ad account.
02 · Research
Keyword, audience & competitor ad research.
03 · Strategy
Campaign structure, channel mix & budget plan.
04 · Execution
Build, launch & QA every campaign.
05 · Optimization
Test, refine, cut what doesn't convert.
06 · Scaling
Double down on what's profitable.
Where Budget Actually Goes
Where ad budget typically leaks — and how that changes.
An illustrative breakdown based on the patterns I see most often in first-time account audits.
Unmanaged Account
Optimized Account
The Foundation
Conversion tracking: fixed first, always.
No optimization decision is better than the data it's based on. Before touching bids or budgets, I make sure what's being measured is actually correct.
GA4 & Google Ads linking
Conversion actions mapped to real business goals.
Meta Pixel & Conversions API
Server-side tracking that survives browser signal loss.
Call & form tracking
Every enquiry attributed back to the right campaign.
Offline conversion imports
Closed sales fed back into Google & Meta for smarter bidding.
Duplicate & ghost conversion audit
Cleaning up numbers that quietly inflate performance.
Monthly tracking health check
Caught early, before it skews a month of decisions.
Half the Battle
Great ads still lose on a weak landing page.
Traffic quality only gets you halfway. If the page doesn't match the ad's promise and make the next step obvious, you're paying for clicks that were always going to bounce.
Message match
The headline delivers on exactly what the ad promised.
Above-the-fold clarity & speed
What you do, why it matters, and a fast-loading mobile page.
Trust signals in view
Reviews, credentials, or guarantees right where doubt appears.
One clear call to action
A single obvious next step, not five competing buttons.
Low-friction forms
Only the fields that are actually needed to follow up.
Featured Case Study
700+ qualified leads for a healthcare clinic.
Hair Transplant Clinic
Identified and targeted high-intent, bottom-of-funnel keywords, then built structured campaigns around each stage of the patient journey. Ad copy was built to highlight surgeon expertise, pricing transparency and patient success stories — a 36-month engagement built on consistent, measurable results.
700+
Qualified leads
4X
ROI achieved
-40%
Cost per lead
36mo
Engagement
Client Word
Trusted by teams who need real numbers.
No Black Box
Transparent PPC reporting: what you see every month.
No jargon-only dashboards. Every report explains what moved, why, and what happens next.
Daily & weekly spend pacing
So budget never quietly overshoots or underspends.
Cost per lead / acquisition trend
Tracked over time, not just this month in isolation.
Campaign-level ROAS
Which campaigns are actually profitable, not just active.
Search term waste report
What got excluded, and how much it was costing you.
Creative performance breakdown
Which ads to keep, refresh, or retire.
Plain-English summary
One page: what happened, so what, what's next.
About Richi
Meet your PPC consultant: 10+ years, no hand-offs.
I started as an SEO trainee in 2015, then spent a decade running live ad accounts, leading teams, and owning full growth strategy — Google Ads, Meta Ads and everything feeding the funnel — at an agency's top accounts. In 2026 I went independent so clients, including businesses across Ahmedabad and Gujarat, get that same senior-level instinct applied directly to their ad account, without a junior exec in between.
How We Can Work Together
PPC engagement models.
Every account is different — after the free audit, we'll agree on whichever model actually fits your budget and goals.
Full-Service Management
I run and optimize your Google & Meta Ads account end-to-end, day-to-day.
- Full campaign build & ongoing optimization
- Weekly account reviews
- Monthly reporting call
Consulting & Audit-Only
You keep control of the account; I review, direct, and hand off clear action items.
- Recurring structural audits
- Prioritized action list for your team
- Async or live review sessions
Tracking & Landing Page Setup
A one-time project to fix conversion tracking and landing pages before scaling spend.
- GA4, Pixel & CAPI setup
- Landing page CRO recommendations
- Clean handoff before scaling
Common Questions
PPC consultant in Ahmedabad: frequently asked questions.
Local Relevance
PPC built for Ahmedabad & Gujarat businesses.
Ahmedabad's ad auctions don't behave like Mumbai's or Delhi's: real estate and education advertisers face brutal CPCs from day one, textile and pharma exporters need campaigns split across domestic and export-market intent, and SG Highway's IT & SaaS companies are bidding against national competitors on the same keywords — cost-per-lead benchmarks that ignore this end up overspending or losing the click that actually converts.
- Google Ads & Meta Ads campaigns built around Ahmedabad's actual buyer intent
- Realistic cost-per-lead benchmarks by local industry, not national averages
- Works alongside local SEO for businesses that want both channels aligned
- Supports exporters & manufacturers running campaigns into international markets
Service Area
Ahmedabad & Gandhinagar, plus pan-Gujarat and remote nationally.
Let's Fix This
Ready to stop wasting ad spend?
Start with a free PPC audit, or jump straight to a strategy call — either way, you'll know exactly where your budget is leaking.
