Digital Marketing Strategist · 10+ Years
Growth isn't luck. It's architecture.
I'm Richi Meckvan — A vetted digital marketing expert. I design and run systems that turn search visibility into predictable, compounding revenue.
RM // 2026
The Journey
A decade of turning "why isn't this working" into repeatable growth systems.
It started in 2015 as an SEO trainee, manually auditing pages line by line. Ten years, five roles, and one decision to go independent later, that same instinct — find out why it isn't working, then fix the actual cause — is still how I approach every account. The difference now is you get that instinct applied directly to your business, without an account manager, a junior exec, or a hand-off in between.
2015
Learned It From the Ground Up
Started as an SEO trainee doing manual audits and on-page fixes — so I still know exactly what's happening under the hood of your site, not just what a dashboard reports.
2016–2018
Ran Live Accounts, Not Case Studies
As a Sr. SEO Executive, I managed real client budgets and real deadlines — where I learned a strategy only counts if it survives contact with your actual business.
2018–2023
Led Teams Across Multiple Accounts
Promoted to SEO Team Lead, overseeing execution for several client accounts at once — the stage where I learned to connect technical work to results a business owner actually cares about.
2023–2026
Owned Strategy at Scale
As Digital Marketing Lead, I ran full growth strategy — not just SEO — for the agency's top accounts. This is where the playbook you're getting today was built and pressure-tested.
2026–Now
Going Independent — For You
Now working directly with clients, with no agency layer in between. You get the person who actually does the strategy work, not whoever's free that week.
Areas of Expertise
One strategist. Every growth channel.
Hover a cell to see how it fits into the bigger growth engine.
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Years Experience
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Projects Delivered
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Countries Served
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Client Retention
How I Work
A six-stage system, not a one-off campaign.
01 · Discovery
Business goals, market, and competitors.
02 · Research
Keyword, technical & audience audits.
03 · Strategy
Channel mix, priorities, and roadmap.
04 · Execution
Build, launch, publish, run campaigns.
05 · Optimization
Test, refine, cut what doesn't perform.
06 · Scaling
Double down on what compounds.
Selected Work
Results, not vanity metrics.
Career Path
Where the experience comes from.
2026 — Present
Independent Growth Strategist
Advising SaaS & healthcare brands on SEO, AEO/GEO, and paid performance across 10+ countries.
2023 — 2026
Head of Performance & Growth marketing, Agency Side
Ran team across SEO, Google Ads & Meta Ads for B2b, D2C, Ecommerce, Services, manufacturer and other clients.
2018 — 2023
Senior SEO Consultant, Agency Side
Scaled national & international SEO programs for manufacturing, services industy and Saas brands.
2015 — 2018
Learned & optimize live accounts
Built the foundations — local SEO, on-page, and optimized for brands and got the first taste of ranking page one.
Skill Depth
Balanced across channels, not just one trick.
Client Word
Trusted by teams who need real numbers.
Trusted across industries
Insights
Notes from the front line of search.
Why Your SEO Roadmap Needs an AI-Search Line Item Now
How Answer Engine & Generative Engine Optimization change what "ranking #1" even means.
Read more Technical SEOThe Crawl Budget Audit That Saved a 40,000-Page Site
A step-by-step look at diagnosing indexation bleed on a large e-commerce catalog.
Read more Paid MediaGoogle Ads vs. Meta Ads: Picking the Right First Channel
A practical framework for founders deciding where the first ad dollar should go.
Read moreCommon Questions
Before you reach out.
Let's Build Something
Have a growth problem worth solving?
Tell me about your business and where growth has stalled. I read every message myself and reply within one business day.